McDonald's is suing two unwaged environmentalĪctivists for their involvement in the distribution of a leafletĬritical of the corporation's environmental, employment, nutritional Crystallising the battleĪgainst what some term as "cultural imperialism on a massive scale" isĪ High Court case. Yet the corporate march has often beenĪccompanied by a resentment, which campaigners aim to reflect today inĪ global "day of action" against the Big Mac. Today it has aroundġ4,000 outlets in 70 countries. University offering degrees in Hamburgerology. World's largest fast-food giant, even developing its own Hamburger McDonald had opened their first burger drive-in in California in 1948.īut Kroc suspected the brothers' business could be rationalised andĪnd so was born the McDonald's Corporation, later to become the Welcome drivers with its trademark golden arches: Richard and Maurice But why this company? The Guardian, ApJim CareyįORTY years ago today, a former milkshake-mixer salesman named Ray A Big Mac Versus the Little People Big Mac Versus the Little People McDonald's is 40 today - and protesters plan to ruin the birthday party.
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